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The Founders Club

– A Private Club for the Public Good

The Founders Club is a different kind of a social club. It was conceived not merely for personal betterment and enjoyment, but for the greater good.

Client: The Founders Club
Location: Alpharetta, GA
Industry: Hospitality
Year: 2018-20
Role: Branding / Art Direction / Web Design + Development / Print / Signage
Site: www.foundersclubatl.com

We were initially engaged for brand strategy, positioning, design direction during the early stages of the project. We then created the visual brand, website, and print materials.

While the building where the club resides was being built, it was crucial to have an online presence that reflected what the club was going to be like. The most critical piece was an application form for prospective members. The goal was to make a complex process clear, educational, and enjoyable.

We’re continuing to help develop the membership experience during the buildout of the physical space with numerous print and digital pieces, signage and wayfinding, and interior branding touchpoints. It is set to open in 2020.

The Founders Club is a different kind of a social club. It was conceived not merely for personal betterment and enjoyment, but for the greater good.

Client: The Founders Club
Location: Alpharetta, GA
Industry: Hospitality
Year: 2018-20
Role: Branding / Art Direction / Web Design + Development / Print / Signage
Site: www.foundersclubatl.com


We were initially engaged for brand strategy, positioning, design direction during the early stages of the project. We then created the visual brand, website, and print materials.

While the building where the club resides was being built, it was crucial to have an online presence that reflected what the club was going to be like. The most critical piece was an application form for prospective members. The goal was to make a complex process clear, educational, and enjoyable.

We’re continuing to help develop the membership experience during the buildout of the physical space with numerous print and digital pieces, signage and wayfinding, and interior branding touchpoints. It is set to open in 2020.