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Adventure Technology

– Ergonomic Design

Adventure Technology makes high-performance whitewater and touring paddles. They approached us to help them create a visual identity that performed as well as their high-end products.

Client: Adventure Technology
Location: Greenville, SC
Industry: Outdoor / Retail / Lifestyle
Year: 2010
Role: Visual Identity / Photography / Print

Founded in 1996, Adventure Technology had earned a reputation for making some of the very best products in the industry. With ergonomic design and quality construction, the quality is evident to anyone who holds the paddle in their hands. The problem was that high-quality wasn’t’ being communicated by an outdated logo.

We created a new mark, using a simple graphic expression that would stand the test of time and be versatile enough to use across various applications and products. We further updated their look with a modified color and typographic palette and branded imagery. They’ve been using it for nearly a decade now, and it is still performing.

Adventure Technology makes high-performance whitewater and touring paddles. They approached us to help them create a visual identity that performed as well as their high-end products.

Client: Adventure Technology
Location: Greenville, SC
Industry: Outdoor / Retail / Lifestyle
Year: 2010
Role: Visual Identity / Photography / Print


Founded in 1996, Adventure Technology had earned a reputation for making some of the very best products in the industry. With ergonomic design and quality construction, the quality is evident to anyone who holds the paddle in their hands. The problem was that high-quality wasn’t’ being communicated by an outdated logo.

We created a new mark, using a simple graphic expression that would stand the test of time and be versatile enough to use across various applications and products. We further updated their look with a modified color and typographic palette and branded imagery. They’ve been using it for nearly a decade now, and it is still performing.

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