CASE STUDY

CASE STUDY NO.4

The

Founders

Club

The

Founders

Club

a private club for the public good

THE BRIEF

The Founders Club is a different kind of a social club. It was conceived not merely for personal betterment and enjoyment, but for the greater good.  We were initially engaged for brand strategy, positioning, design direction during the early stages of the project. We then created the visual brand, website, and print materials. 

The Founders Club is a different kind of a social club. It was conceived not merely for personal betterment and enjoyment, but for the greater good.  We were initially engaged for brand strategy, positioning, design direction during the early stages of the project. We then created the visual brand, website, and print materials. 

The Founders Club is a different kind of a social club. It was conceived not merely for personal betterment and enjoyment, but for the greater good.  We were initially engaged for brand strategy, positioning, design direction during the early stages of the project. We then created the visual brand, website, and print materials. 

The Founders Club is a different kind of a social club. It was conceived not merely for personal betterment and enjoyment, but for the greater good.  We were initially engaged for brand strategy, positioning, design direction during the early stages of the project. We then created the visual brand, website, and print materials. 

SERVICES

Brand Strategy & Positioning — Creative Direction — Concept Development — Identity — Website — Print Design — Signage & Wayfinding

Brand Strategy & Positioning — Creative Direction — Concept Development — Identity — Website — Print Design — Signage & Wayfinding

Brand Strategy & Positioning — Creative Direction — Concept Development — Identity — Website — Print Design — Signage & Wayfinding

Brand Strategy & Positioning

Creative Direction

Concept Development

Identity

Website

Print Design

Signage & Wayfinding

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While the building where the club resides was being built, it was crucial to have an online presence that reflected what the club was going to be like. The most critical piece was an application form for prospective members. The goal was to make a complex process clear, educational, and enjoyable. 

While the building where the club resides was being built, it was critical to have an online presence that reflected what the club was going to be like. The most critical piece was an application form for prospective members. The goal was to make a complex process clear, educational, and enjoyable. 

While the building where the club resides was being built, it was critical to have an online presence that reflected what the club was going to be like. The most critical piece was an application form for prospective members. The goal was to make a complex process clear, educational, and enjoyable. 

While the building where the club resides was being built, it was critical to have an online presence that reflected what the club was going to be like. The most critical piece was an application form for prospective members. The goal was to make a complex process clear, educational, and enjoyable. 

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We’re continuing to help develop the membership experience during the buildout of the physical space with numerous print and digital pieces, signage and wayfinding, and interior branding touchpoints. It is set to open in early 2018. 

While the building where the club resides was being built, it was critical to have an online presence that reflected what the club was going to be like. The most critical piece was an application form for prospective members. The goal was to make a complex process clear, educational, and enjoyable. 

While the building where the club resides was being built, it was critical to have an online presence that reflected what the club was going to be like. The most critical piece was an application form for prospective members. The goal was to make a complex process clear, educational, and enjoyable. 

While the building where the club resides was being built, it was critical to have an online presence that reflected what the club was going to be like. The most critical piece was an application form for prospective members. The goal was to make a complex process clear, educational, and enjoyable. 

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